Wordsmith

"
In fact, the last thing that a passenger who has already been outraged by being called a customer wants to hear when he is sitting, or probably standing, in a train running late, or probably not running at all, is a voice on the public address system calling the train a service, when providing a service is exactly what it is currently in the process of not doing.
(...)
The Tate gallery, for example, in either of its manifestations, Tate Britain or Tate Modern, is now officially not the Tate, but Tate. This leaves the way open to meet at eight at Tate to eat, in which case we ate at Tate, or we were late at Tate and had to wait, and thus missed our Tate at eight tete a tete.
"

Clive James
A Point of View, BBC News Magazine